Social media is all about number games, and Instagram is no different. Where it is the number of followers, more numbers are viewed as authenticity and credibility. An account with 10,000 followers can leverage the platform to the fullest than an account with 1,000 followers. However, if these 10,000 followers are not engaged with the post shared on the account, there is no point in having a higher follower count. Instagram is a social platform for a reason.
As a content creator, you need to engage with your audience while educating them with unique content. When you have a community that is genuinely interested in what you post and show your support in the form of Instagram likes, comments, and shares, it will help you achieve your goals no matter how small your following is. Quality vs. quantity is a much-discussed topic, and this article will cover how quality holds more significance than quantity on Instagram. Are you ready? Let’s get started!
Why Instagram Likes Quality is more important than quantity?
People prefer quantity over quality, but success should not be measured with just numbers. When it comes to IG followers, quality is more valuable than quantity. Would you rather have 5,000 global followers who don’t engage with the content that you post on your profile or 1,000 local followers who actively participate in your post and show interest in your business offerings?
If your followers don’t care about your content or business, then you will not get the benefits that encourage you to join this platform in the first place. However, followers who interact with your content and leave meaningful comments can help you get more engagement, establish credibility, and boost your Instagram presence. You can buy automatic Instagram likes to increase your overall likes count and get more post likes and followers.
If you have a smaller following count but prefer quality over quantity, you can build a healthy relationship with your followers by providing quality content, answering their questions, and more. Your small community will always be ready to interact with your posts, resulting in helping you grow high-quality followers.
How does Quality Instagram likes Make an Impact?
Once you share quality content on your account and posts garner more Instagram likes from your followers and potential customers, the likelihood of getting more shares increases. They could tag their friends in your posts, send them via direct message, or even tag your account— increasing your content’s visibility, profile traffic, and new followers.
If you have only 10,000 quality fans who often engage with your posts, Instagram stories, and reels, Your Instagram reach is making more impact than a profile with 100,000 fans who occasionally hit the heart button and don’t interact with your posts at all.
How to Build an Engaged Community of Instagram Followers?
Growing an engaged community of Instagram followers can be challenging. Here’s how to build an engaged community of fans on this biggest platform:
Focus on creating quality content:
You don’t need to increase the frequency of sharing posts to succeed on Instagram. Prefer quality over quantity and only focus on crafting quality content to spark the audience’s interest and encourage them to like your posts. Content that is aligned with your business and brand and offers value to your existing and potential customers gets more interactions and new followers.
Post what your audience wants to see:
You can’t get your target audience interested in your content if you don’t know what they want to see in your feeds. If your goal is to reach more people, surface-level content will likely fall flat, while content that resonates with your audience will drive tangible results that matter most to your brand or business.
Share post with purpose:
Whether you want to tell your fans about your latest collection or share informative content, make sure your IG post should have some purpose. Create your content strategy that aligns with your goals while keeping in mind about the what is the difference between impressions and reach and sharing content that is genuine and relevant and reflects how incredible your business is in a more authentic way with the perfect timings to post. This will help you increase your following base and turn them into customers.
Give people a reason to engage:
Building a community on Instagram doesn’t happen overnight. We won’t sugarcoat it; it takes a lot of dedication and time. But it is rewarding to your efforts when you have the right content strategy in place and give people a reason to follow and engage by posting shareable content and the best option is to add an IG call to action. From engaging reels to entertaining videos, there are numerous ways to create content that encourages your followers to hit the heart (Like) button and tap share.
Quality always wins over quantity. Building a deeper connection with your audience by engaging with them will create a community that will always be ready to support you. As a result, you will gain quality followers automatically rather than just increasing your following count with no engagement like post likes, comments, and shares.
Read our latest post on ‘Unleash the power of automation: Instagram Automatic Likes’ to learn what benefits automatic Instagram likes offer you to make the most out of Instagram.
1. Is Instagram quantity over quality?
When it comes to Instagram, quality matters a lot more than quantity. A smaller quality following count is more valuable than a larger following count with no engagement.
2. How many followers are considered a lot on Instagram?
A successful Instagram account should hit the 7 figures. However, the following count between 100K and 1 million are considered a lot on Instagram.
3. Why is quality over quantity important in social media?
On social media, quality holds much importance. As you form a community of trusted followers and post relevant and quality content to give them a reason to engage with it, you will see an increase in new followers, likes, and shares.
4. Why do people prefer quality over quantity?
People prefer quality over quantity because they realize that not all things are equal, which means having more things will not make you happier. Instead, you should focus on having experiences, people who are genuinely interested in what you say, and quality things to feel more satisfied and happy. The same is the case when it comes to social networking platforms, which are tools to create communities of real people, share personal opinions and messages, etc.
5. Why is quality over quantity important in marketing?
The Ultimate goal of marketing is to drive leads and increase sales. Quality content generates more leads and conversions than low-quality content and can attract the right audience more easily.
6. What is a good amount of Instagram Likes?
The ideal number of likes on an Instagram post varies based on your account size and industry, but a good benchmark is to aim for likes that are 2-4% of your total follower count. Getting 100+ likes is a reasonable goal for most accounts. Focus on creating high-quality, engaging content rather than chasing large likes counts.
Tina caps is the author of BuyAutoLikes, a social media marketing agency that helps brands and influencers grow their followings organically.