Instagram undergoes multiple updates throughout the year and there can be times when your story views will just drop all of a sudden. In such cases, most creators end up panicking and wondering “Why are my Instagram story views so low all of a sudden?” Desperation can take over and ultimately cause the doom of your growth on Instagram.
To ensure this doesn’t happen to our readers, this blog will cover everything that might be causing the dip in your Instagram story views and provide you with the best solutions to tackle them. Hop on, and get ready to unveil the secrets of Instagram story views!
Instagram Story Views – Why do they matter?
Instagram stories are one of the most versatile tools on the platform. Stories help build a community, increase exposure throughout the platform, and even build solid trust and authority over your audience. However, many professionals still don’t know how to make the most out of their stories and lose the chance to gain tons of views, impressions, and engagement on their stories. We’re sure that you’re smart enough to not lose any of these opportunities. So let’s identify the reasons and their solutions already!
Why Are My Instagram Story Views So Low All of a Sudden?
As the algorithms of Instagram changed, the strategies of creators changed as well. And with those changes, came a dip in IG story views. Many creators have claimed to have witnessed a 36% dip in their usual Instagram story views. As we dug deep into the matter, we found out the reasons that have been causing such havoc.
Inconsistency can be Lethal
It’s obvious, isn’t it? Staying inconsistent throughout your story posting schedule can really mess up Instagram’s algorithm for you and your followers. Staying inconsistent for a long time can even throw you at the bottom of the priority list of your followers.
To make sure your inconsistency doesn’t betray you:
- Start posting more regular stories at regular time intervals.
- Stay online and interact with other creators and your followers
- Keep posting anything even if it’s a repost
Your Timing Matters
As a creator, you must have noticed that the time you choose to post an Instagram story or post does affect the views and engagement you receive on it. So there’s definitely something that’s going on with the timings right? Well, yes! The time you decide to post a story does matter and can be responsible for your low story views.
Solution:
Just make sure you’re posting throughout the day so the algorithm will keep you on top at all times getting you more and more story views. Refer to the table below for the best time to post story on Instagram for your profile:
Posting period |
Best Time |
Morning |
8-11 AM |
Noon |
12 – 3 PM |
Evening |
3:30 – 7 PM |
Night |
8 – 10:30 PM |
You might be Shadowbanned
Shadowban is real and it’s very common for Instagram to just shadow-ban anyone. But what exactly is Shadowban? When an IG account is shadow banned, it stops getting any organic views on the profile and its growth seems to have stopped. The number of impressions suffers, and ultimately your story views would get lost in the shadows.
In other words, once an account is shadowbanned by Instagram itself, the account stops getting any organic engagement or visibility from the platform either on posts or stories.
Once a creator is shadowbanned, there’s almost nothing they can do to instantly get back on track. However, there might be some solutions:
- Ask your friends and followers to engage with your stories with likes and repost them.
- Don’t use fishy third-party services for anything. Only use trusted sites and growth services.
- Get consistent with your stories and posts to get back on track slowly.
Your profile might be haunted by Ghost Followers
Instagram ghost followers have been around for years and are a major reason for the halted growth of many creators out there. Ghost followers are fake accounts that follow your profile but don’t contribute to your growth in any way. Instead of helping, they just keep degrading the quality of your profile and once detected by the algorithm, they can also become the reason for the dip in your Instagram story views.
Exorcising these Ghost Followers:
- Creators must make sure that they remove any ghost followers on their profile for a clean and real audience.
- The algorithm takes this very seriously so you must ensure that your ghost followers are replaced by real and active followers. This can be done organically or by using trusted social media growth services.
Your Stories ain’t engaging enough
Engaging stories are the perfect recipes to engage your viewers, hold them, and increase the views on your Instagram stories with ease. However, many creators still have no clue about what they should do to make their stories engaging and fun. This costs them a serious loss in the potential growth they would have enjoyed.
How to make Instagram stories engaging?
It’s quite simple and in fact, really easy. You can use gifs and stickers to make your stories more visually appealing. You can also use polls and quizzes to make your audience engage with your stories. Creators expect a spike of almost 50% in their engagement by simply using reaction sliders in their Instagram stories. As a creator, all you need to do is add a slider sticker and enjoy a 50% jump in your Instagram story engagement.
Maybe your followers are inactive
Ghost followers can be a pain, but it can get a lot more difficult if even your real followers don’t help you grow. There can be many reasons behind their inactivity and in most cases, you can’t really do anything about it. In some cases, IG users have even reported that they can’t see story views on Instagram but that’s usually because of a technical issue that resolves upon refreshing.
Possible Solution
If your followers have been inactive then you should focus on engaging new accounts by posting new content on your profile. Once your audience grows, organic growth and views will follow. Ultimately, your inactive followers won’t even matter if you follow this approach as you’ll gain enough impressions from your new audience alone.
Did you change your content niche?
A very common reason behind the downfalls of many creators’ is that they experiment with their niche and end up losing the audience they had already built. While experimenting is a great idea to explore new fields and genres, it can backfire if the new niche is completely different from the previous one. This usually makes the audience think “I didn’t follow them to see this content” and they end up unfollowing you or not watching your stories at all.
Quick Fix
To avoid such situations, all you need to do is experiment with your niche while making sure you’re still posting something that’s related to your previous niche. Maybe post a new story about your new niche while posting 2 more stories on the niche you originally had. This can ensure that you gain a new audience while retaining the one you already have.
How does the Instagram algorithm work for Story views?
It might come as a surprise to many but it’s a fact that Instagram does have an algorithm for stories. But it’s very different from the typical IG algorithm for many reasons. Here’s how the Instagram algorithm works for stories and plays its role in ranking them:
- Your audience interactions can affect your story rankings
The users who interact with your stories and posts the most in the form of likes, shares, and comments are most likely to see your stories on top.
- The relationship with your audience matters
Instagram keeps a check on who you tag in posts and comments who you chat with the most and even who you share anything with the most. This is exactly why you’d notice the same people at the top of your story views list.
- Reshares play a vital role
The algorithm always notices if your Instagram stories are shared by your viewers or followers. If your stories get a lot of reshares, the algorithm automatically starts promoting your stories and organically increases story views of your profile.
How to increase Story Views on Instagram?
Instagram story views have always been a twisted topic. Even creators with years of experience can’t figure out the exact algorithm and it’s working. However, there are some things that have proven to work like magic and help increase story views on Instagram. So what exactly are those things? Let’s find out!
Use location tags
Most people remember mentioning their friends, using hashtags, and even stickers/gifs but in most cases, they forget about the location tags. Location tags are a highly underrated asset that can be used in any story to make it visible to a very wide and new audience.
Using location tags ensures that your story appears on top results if anyone searches for the location tag you’ve used.
Use engaging stickers like ‘Add Yours Sticker’
If you’re not getting enough views or engagement on your stories, then using the ‘Add yours’ sticker can solve both your issues in one go. The Add Yours sticker allows Instagram users to post stories with a template that can be used by anyone who watches your Instagram story. To learn more about the sticker, you can refer to our blog where we’ve discussed everything about the sticker.
Learn More about Add Yours – How to Find Add Yours on Instagram
Start commenting on relevant Instagram Posts and Reels
Ever noticed how creators just comment anything on any post all over the platform? What if we tell you that they do it very strategically to get more Instagram story views? Randomly commenting on any Instagram post can easily make you visible to the audience that checks out the comment section of that particular post increasing your story views by a whopping 30%.
So if you have posted a story then it’ll become effortless for the audience to just click on your story and check it out. Now, ain’t that convenient?
Invest in social media growth services
Sometimes, it can be very possible that despite all your efforts, you won’t get enough views on your stories. In those times, anyone can panic and get desperate but worry not, because you can always resort to trusted social media growth services and buy Instagram story views to increase views on your stories. But make sure you choose a trusted service that provides real story views for maximum benefits.
Share multiple stories throughout the day
This is another thing that most creators overlook in their journey which leaves them wondering “Why are my Instagram story views so low all of a sudden?” The reason’s quite simple! You’re not posting enough stories.
As per the algorithm, your followers only see the most recently posted stories on top. So if you post a story in the morning, it’ll be lost in the shadows within a few hours and your story views will drop significantly. To tackle this, creators use a simple yet effective trick which is to post multiple stories at different time intervals (every 2-3 hours) to make sure you’re always on top of your followers’ stories and get tons of story views.
Mention & Tag relevant users
Tagging any users or friends who can relate to your Instagram story or are related to your story in any way is another way you can snag some free Instagram views. Moreover, you can take this a step further and tag random celebs and known personalities in your stories for authentic and authoritative Instagram story views.
Add your stories to highlights
Adding your stories to the highlights of your profile can be another tactic for a creator to get some extra views on their stories. Any story that stays on the highlight enjoys an extended story view window. This means that anyone who watches your highlight story within 48 hours of posting is counted as a story view even after 24 hours.
Bonus Tip: You can easily increase your IG story highlights engagement by using some aesthetic Instagram highlight covers.
Conclusion
There can be times when you won’t get enough views on your stories for a number of reasons. The reason can be anything from inconsistent posting timings to a complete change in the content niche. But where there’s a problem, a solution always lies in the shadows like investing in growth services or even using engaging elements to hook the audience. We’re sure that after reading this blog, you’ll never have to search for “Why Are My Instagram Story Views Getting Low?”
No matter how you look at it, Instagram stories will always be an integral part of the platform with a lot of potential to offer in terms of growth and popularity. We hope this blog helped you identify the problems that you might’ve been facing in your story-posting journey and find their solutions for a long-term growth plan. In the end, it all boils down to identifying your shortcomings and excelling at your digital goals.
People Also Ask
1. What does Instagram story view order mean?
The views on an Instagram story are ordered in a very specific order. The topmost accounts that you see on your story views are the ones who have either liked your story or they interact with your stories the most. The lower someone is placed in the story view order, the less they’ve interacted with you and your profile.
2. What affects Instagram story views?
There are many factors that can affect the number of story views you get on your Instagram stories. This blog has already discussed all those factors along with their solutions to help you increase story views on your IG stories.
3. How do some stories get more views than others?
If you’ve noticed some of your stories getting average views while your other stories have an unbelievable number of views then something is definitely going on. It can be as small as your viewers skipping some of your stories. Or it can be any of the reasons that we discussed in this blog. Either way, you’ll have to work on your shortcomings so you can increase your story views.
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Tina caps is the author of BuyAutoLikes, a social media marketing agency that helps brands and influencers grow their followings organically.