Instagram is a visual platform that is a powerhouse of engagement. Its algorithm promotes recent posts that get more interactions. Timing is the key to reaching more people. Posting at the right time when your audience is online can bring maximum visibility and engagement. Knowing the best time to post can help you gain more engagement. But what is the best time to post on Instagram? Let’s dive into when to post on Instagram to reach more people!
The best time to post on Instagram in 2023
According to data studies conducted by social media tools, here is the breakdown of the best times to post on your IG account for each day of the week. Use this data as a starting point, and don’t forget to experiment to find when you get more engagement. Most of these data studies stated PST (Pacific Standard Time) in their findings.
Best time to post on Instagram on Monday
From 11 AM to 1:00 PM is the best time to post on Instagram on Monday. You may see lower engagement on this day because it is the first weekday, and they are likely to check their Instagram feeds in the downtime.
Best time to post on Instagram on Tuesday
The morning hours from 9 AM to 10 AM is the best time to post on Instagram on Tuesday. It is also one of the best days to post on Instagram, so higher engagement prevails till 10 PM.
Best time to post on Instagram on Wednesday
Wednesday is the best day to post on Instagram, and you will get the highest engagement on this day. The best time to post on Instagram on Wednesday is from 9 AM to 1 PM. If you want to get more likes, views, and shares on your posts, you must share your content on Wednesday at 11 AM.
Best time to post on Instagram on Thursday
Same as Monday, the best time to post on Instagram on Thursday is from 11:00 AM to 1:00 PM. You will receive a higher boost in your engagement metrics from 10 AM to 2 PM.
Best time to post on Instagram on Friday
2:00 AM to 4:00 PM is the best time to post on Instagram on Friday. The early morning hours bring in more engagement that continues throughout lunch hours. It gradually decreases at 5 PM. You should not post on Friday night as it is weekend night, and the majority of your followers are busy spending time with their friends and family.
Best time to post on Instagram on Saturday
People love scrolling on their phones and checking their IG feeds on Saturday mornings. So, the best time to post on Saturday is from 9:00 AM to 11:00 PM. So post your content between these hours to boost the engagement ratio before your audience gets into their weekend plans. Like Sunday, it is also the worst day to post on IG, even during peak times. You will observe the lowest engagement rate as compared to weekdays.
Best time to post on Instagram on Sunday
The best time to post on Sunday is from 6:00 PM to 8:00 PM. Your audience is not active on Sunday mornings as they are busy with their family or prefer to spend a relaxed morning with their person. Engagement on this day is comparatively low compared to weekdays. You may have a higher amount of engagement in the evening. So you can schedule an IG post on Sunday evening.
The below table summarizes when to post on IG by the days of the week.
You should be in the same time zone as your audience when you post on your IG account because the times above are generally calculated in the local time. Wednesday and Tuesday are considered the best day to post on Instagram 2023, while Sunday is the worst day to post on Instagram. You should check your insight and see when your audience is online to figure out when you should post to get optimal engagement.
Best times not to post on Instagram
On Saturday and Sunday, people typically spend less time on social media, so you may see lower engagement levels on weekends. That’s why they are the least favorite days to post on Instagram. So, it is recommended not to post on Instagram on Sunday because most people are busy in their personal lives, going out with family, or preparing for the next week. You may see lower engagement and Instagram reach on Monday as they are rushing to get the new week started.
However, it is not a general rule not to post on Sundays because it depends on the industry you are in. For example, consumer goods brands likely see higher engagement levels on Sunday evenings.
Global best time to post on Instagram
If your audience is outside of your time zone, the best global time to post on IG is 11 AM on Wednesdays. When you share your feed posts or stories according to the universal best time to post on Instagram, you can reach more people and receive more likes and shares. You can also get free Instagram likes to initiate engagement.
Rather than setting the alarm to post at this time, you can use the app to schedule Instagram posts to automate your IG posts to make sure you are best at the right time. People are most likely to engage with your content during lunch mid-day, after completing their work at the end of the day, and during downtime mid-week. It makes sense because it is a time to take a break from work and check IG feeds and liking posts.
Best time to post on Instagram based on Content
Here’s a breakdown of what is the best time to post your reels, live broadcasts, Instagram videos, and IG stories. Let’s delve into it!
Best time to post reels on Instagram
Instagram reels are a relatively new feature, but it has become all the rage for connecting with your target audience and increasing engagement. It is the most used feature because people love to watch reels more than any other type of content on Instagram due to the short video format. Reels get 300% more engagement than the videos you post in your feed. This bite-size content can be easily consumed, but it should be creative.
Crafting creative and attention-grabbing reels takes time. If you invest a lot of time to create an engaging reel with the hope of increasing your reel engagement metrics, but if you don’t post it at the right time, your audience will not receive it well.
If you don’t get the results you want by posting reels, then what’s the point of spending hours to create them? You must know what the best time to post reels on Instagram 2023 is. There is no brainer to post it any time of the day when your goal is to grow your engagement and follower count. Posting it at the right time can make it worthwhile and help you meet your goals.
However, the best time to post reels on Instagram will vary and depend on the niche you are in. It takes some trial and error to see what the best time for your brand to post an IG reel is.
The average best time to post a reel on IG is between 6 PM and 9 PM. However, use it as a starting point because it may vary from one industry to the other. Post at different times and see when your reels get more engagement and post them at that time. With posting at the right time, make sure to focus on creating quality content that your fans want to see. If your content is not interesting, you will not get enough likes and views.
So the key is to do your research, create engaging content, and post it at the right time to advance the engagement rate of your reels. Knowing the best times to post Instagram Reels is just the first step. Creating quality, engaging video content and using strategic captions, sounds and hashtags are also crucial for maximizing views. A multi-faceted approach is needed to make Reels go viral, so learning how to get more views on Instagram reels is also important to learn.
Best time to post Instagram Videos
Visual content on Instagram gets more attention than photos. People love to watch Instagram videos, and you should post them when your audience is most active so that you get more views. They are likely to watch videos in their free time. So 6 PM to 9 PM is the best time to post Instagram videos.
Best time to go live on Instagram
Around 100 million Instagrammers watch live videos on Insta around the world every day. That’s why 20% of marketers include it in their content calendar. People watch live broadcasts on Instagram in their leisure time or at the end of the day. So the best time to go live on IG is during the evening hours, i.e. between 6 PM to 9 PM.
Best time to post Instagram Stories
Around 500 million users on Instagram watch stories every day, so posting them regularly on your profile can help you significantly rack up more engagement. The evening hours from 6 PM to 9 PM is considered the best time to post a story on Instagram, but it may vary from one industry to another.
For example, if you are in the B2B industry, posting your story from 11 AM to 1 PM can increase your story views, likes, and shares because your audience might be checking their IG account at that time. However, the average engagement ratio increases globally in the evening hours.
Helpful Reading – The Best Instagram Story Templates for 2023
Best time to post on Instagram for likes
You have seen the good time to post on Instagram based on content and more to get more engagement. But if your goal is to increase your post likes, you may consider posting your content on the weekend. You might be thinking there is a no-brainer to post on weekends because people are usually busy at that time of the week, but a study conducted by Later suggested that the best time to post on Instagram for likes is 6 AM on Sunday.
They concluded after analyzing more than 35 million IG posts and suggested posting in the early hours of Sundays to see higher engagement.
On weekends, people don’t work and have some time to watch longer videos and read carousel posts. Sunday is a rest day for them, and they usually follow a relaxed morning routine and enjoy scrolling through their Instagram feeds. So, if you post content early to mid-morning on that day, you will likely get more likes on your IG posts.
How to select your best IG posting time?
If you want to find a good time to post on Instagram today for your account, you should test different times to see when your post gains more engagement. You will find that your reels, stories, or image posts will get different interactions at different times. So try posting all types of content to see which content your audience likes the most. There are a few things you should take into account to evaluate the best time for you to post on Instagram.
1. Check when your audience is online:
Check your insights to know when your audience is active. Use your Instagram insights to get valuable data.
2. Target audience’s time zone:
To know the good time to post on Instagram, you must know where your audience is located. This way, you will know in which time zones your brand or business operates. Make sure to post in those time zones to expand your Instagram impressions and reach.
3. Evaluate those posts that got maximum engagement:
Evaluate your posts to get more reactions to measure what type of content you posted and when they were posted. Adding IG call to action to stories will also lead to higher engagement.
4. Type of content you’re posting and purpose:
Consider the type of content and purpose to evaluate the best time for your brand to post on Instagram. Instagram reels are used to gain more engagement, and the best time to post them on Instagram is between 9 AM and 12 PM from Monday through Thursday. If you want to post educational content, post it during working hours.
On the other, posting entertaining content during leisure hours might perform better. Similarly, the best hours to post on Instagram for a food and beverage business are between 12 PM and 3 PM.
5. In which industry you are in:
The best posting time on Instagram also depends on your industry. For example, posting on Saturday at 11 AM and 1 PM might be more effective for a B2C Company, while a media company might get more engagement on Wednesday at 8 AM.
Don’t forget to read – What is the difference between impressions and reach?
Posting at the right time on Instagram can ensure a better engagement level and maximum visibility. Studies show that you may post on Monday between 9:00 AM to 10 AM and on Tuesday between 11:00 AM -1:00 PM to get more likes, comments, and shares. However, you should use it as a starting point and test different timings to evaluate the best time to post on Instagram 2023 for your brand.
You’ve already done the first part by researching when is the best time to post on Instagram; now read our blog article, The Science Behind Automatic Instagram Growth Strategy, to learn about the other elements that influence your Instagram account’s growth.
1. Is it better to post on Instagram in the morning or at night?
People tend to see their IG feeds early in the morning while they are commuting to work. So, it is better to post on Instagram in the morning.
2. When is the worst time to post on Instagram?
The worst time to post on Instagram is from 10 PM to 6 AM because most IG users are sleeping and not using their phones actively.
3. What time of day is Instagram most active?
Posting between 9 AM and 1 PM from Monday through Friday is considered the time of the day when IG users are most active.
4. How do you check the best time to post on Instagram?
If you have a business account on Instagram, you check your Instagram insights by checking the audience section to see the days and hours when your audience is most active.
5. Should I post every day on Instagram?
It depends on your audience and business goals. However, experts recommend posting on Instagram at least once to boost engagement and visibility.
6. Does it matter what time you post on Instagram 2023?
Yes! Posting at the right time can boost your engagement rate and followers. Posts with more engagement can help you reach more people, and the IG algorithm will likely promote it on the Explore page.
7. When is the best time to post on Instagram?
It depends on your audience when they are most active and scrolling their feeds. Still, the popular time to post on Instagram is between 9:00 AM and 1:00 PM from Monday to Thursday and 2:00–4:00 PM on Friday.
Tina caps is the author of BuyAutoLikes, a social media marketing agency that helps brands and influencers grow their followings organically.