Do you ever get confused by key Instagram terms? Instagram impressions are one of the most used key terms marketers use to measure the effectiveness of their marketing campaigns. But what does impression mean on Instagram, and how is it different from Instagram reach?
How is it essential for your profile, and how to get more impressions on Instagram posts? This article will answer these questions so you can make the most of this biggest platform.
What Are Instagram Impressions?
Impressions on Instagram refer to the number of times your Instagram content is shown to the users. In simple words, if a user scrolls his Instagram feed and passes by your video or image post, that’s an impression. If the same user sees your post ten times, it will count as 20 impressions. So it is possible that you might have 1500 followers, but your post gets 2000 impressions.
Why Do Impressions on Instagram Matter?
Every time a user sees an IG post that counts as one impression. It is crucial because that’s how you get likes on your Instagram posts and new followers. They don’t always turn into shares, comments, and saves, but they help in doing so. Getting more user engagement is the key to getting noticed on Instagram, and without impressions on your Instagram posts, you won’t get your desired user engagement.
That’s why getting as many impressions on Instagram as possible is essential. A high impression count can help increase brand awareness for businesses and brands. When the opportunities for IG users to view your content increase, it enables you to get more brand exposure.
How does Instagram’s Algorithm work for Impressions?
The algorithm of Instagram for impressions depends on user engagement. It takes into account some factors when determining the visibility of your posts in the user’s feed, including user interactions with the content, post relevancy, and interest. Moreover, the user’s preferences and behavior to personalize the post shown to the users are other factors that the algorithm considers to increase user engagement and time spent on Instagram.
Tips to Increase Impressions on Instagram Posts
To increase Instagram impressions, you must know how to use Instagram accounts, stories, and reel features cleverly. There are some tips you can use to increase impressions on your Instagram posts:
1. Use High-quality Images
Instagram is an image and video-sharing app that offers a high-end visual experience to its users. Clear, focused, and visually appealing images can help you increase your post impression. Ensure uploading in focus and high-quality photos that will stand out in users’ feeds.
Also Read – How to get more Instagram reel views?
2. Use Relevant Hashtags
Using the relevant hashtags in your post caption helps in a higher impression count. People use hashtags to see what events are happening, view trending content, and what people are talking about, or get ideas for their posts.
Posts with hashtags are shown on the hashtag page, and when they see your post on that page, it amplifies the number of impressions your post gets.
3. Post at the Right Time
Timelines are the key to getting the attention of Instagram users. When you post at a time when your audience is active on Instagram, it will bring your post to more people, hence increasing the number of people who see it.
Check your analytics which will give you valuable insights when most of your followers are online and share your post at the same time.
4. Adding geotags and location hashtags
Adding geotags to your posts allows people to see where it was taken and can increase impressions. Similarly, using location hashtags in your post caption will show your post on the location hashtag page and positively impact your impressions
Helpful Reading – Instagram Reach vs Impressions
5. Run a contest and giveaway
Everyone loves free lunch. Running contests and giveaways allow you to attract a massive audience. Run a weekly campaign, and post it in your Instagram stories with IG call to action to encourage people to interact with your post and participate in it. It will help you get more impressions on your posts and increase your engagement rate.
6. Use Instagram Ads
Buy auto Instagram impressions and run IG ads to increase impressions on your posts. This will help you reach a wider audience and get your content in front of more people. To create Instagram ads, make sure to use relevant keywords and target your ideal audience to make the most out of it.
If you think your posts are not getting the Instagram impressions they deserve, use high-quality images, post when your audience is online, add geotags and location hashtags, run contests, and giveaways, use relevant hashtags strategically, use Instagram ads, and buy automatic Instagram impressions.
Are you looking to increase IG impressions faster? Choose Buyautolikes.io to purchase automatic IG impressions safely and securely!
After reaching to maximum number of impressions on Instagram, you will be seeking to get the quantity of followers on your Instagram Profile, Learn more about it with our Blog – How to Get 1K Followers on Instagram in 5 minutes.
1. Are impressions more important than likes on Instagram?
Both likes and impressions are essential for growth on Instagram, but this is not a chicken-and-egg situation. When people know you exist, then they hit the heart button. You can’t get likes when they don’t see what you post.
So awareness has to come first, which is why we can safely say that impressions and post reach hold greater significance than post likes.
2. What’s the difference between reach and impressions?
On Instagram, reach is a key metric that refers to how many users see your content. They are unique viewers who actually view your content, while Impressions show the number of times your content has been seen by the users.
3. What is the best way to increase Instagram impressions?
A higher impression count enhances visibility and exposure. You can increase your Instagram impressions by creating quality content, using hashtags strategically, and engaging with your audience.
4. Can I see who viewed my Instagram impressions?
No, you can’t see who has viewed your IG impressions. On professional IG accounts, Instagram provides valuable insights such as impressions, reach, likes, and views, but it doesn’t reveal who has viewed due to the user’s privacy.
5. What’s better for Instagram impressions – photo posts or Stories?
Stories are designed for real-time engagement, and they last for 24 hours, while photo posts on your profile are designed for reach and remain forever on your profile unless you delete them. Stories are temporary, and posts are evergreen content, so photo posts can get more impressions than stories.
Tina caps is the author of BuyAutoLikes, a social media marketing agency that helps brands and influencers grow their followings organically.