There are around 200 million businesses on Instagram. In a crowded digital world where everyone is busy measuring their influence, standing out from the crowd and motivating your audience to take your desired action hold much significance to achieve your advertising goals. Utilizing Instagram stories in your marketing strategy can help you reach and connect with your ideal audience.
Adding an Instagram call to action in your stories is one of the best ways to engage your audience and encourage them to take action. Nailing the IG CTA can help you stand out from the crowd and boost engagement. Let’s discuss the effective ways to use Instagram call to action in stories to boost engagement in the form of Instagram story views, likes, comments, and shares.
What is an Instagram Call to Action, and Why use them?
A call to action or CTA on Instagram is a prompt written as an action phrase to encourage the viewer or reader to take specific action. For example, ‘Buy Now,’ ‘Swipe Up,’ and ‘Shop Now’ are CTAs used on Instagram and can be added to stories, reels, ads, and feed posts. An effective call to action is highly relevant to the target audience and longer. For example, ‘Leave a comment and let us know what you think’ is a more extended call to action that can encourage action.
The purpose of a CTA on Instagram is to boost engagement, drive traffic to a website, and convert a potential lead into a customer. Killer and effective CTAs create a sense of urgency and invite the specific audience you are targeting to take the action you want them to take.
With so much competition for people’s attention on the most used social platforms like Instagram, adding clear and strong CTAs in your stories is the best way to tell your audience what to do and how to do it.
Effective ways to use Instagram Call to Action in Stories
You can grab your audience’s attention through Instagram stories by using a strong IG call to action, stickers, emojis, Instagram hashtags, and quizzes. It will help you make your business known to prospective customers, spark the audience’s interest, and increase Instagram story views, IG likes, and shares.
You can also boost views on Instagram stories by leveraging the Buy Auto story views service. Call to action should be relevant to your audience, specific, and fit within your Instagram marketing strategy. Here are some ways to use Instagram call to action in stories to increase their effectiveness.
Sparking your audience’s interest is the key to getting them to take action. Post content on your story that provides enough information and builds curiosity. Posting a sneak peek of your upcoming event or offering a free trial will give them a reason to click on your call to action. For instance, a strong CTA like ‘claim your free trial’ or ‘start your free trial.’ Also, you can use Effective Hashtag Strategies for more Instagram Story Views with your attractive CTA’s.
Also Read: How to get more impressions on Instagram?
Keep it concise
Longer CTAs are usually considered more effective, but sometimes, the most effective call to action is simple. For example, a call to action, ‘buy now,’ tells your followers they can buy your products just by clicking the CTA button. Use direct and understandable language that tells the users what to do. Remember to stick to one CTA in a story. This will also increase reach and impressions on your profile, but do you know the difference between Instagram’s post reach vs impressions?
Remember to be specific when crafting a great Instagram call to action to get people to take action. If you have launched a new product and want your audience to visit your website to check the latest products. Instead of writing something like, ‘Visit our website,’ you could go with something, ‘Visit our website to discover our latest collection.’
Get Free Instagram Views for your IG profile
Use Action verbs
Strong action verbs in CTAs inject momentum and energy and encourage the reader to act immediately. They are direct and strong and tell your followers what they should do without question. For instance, ‘Buy now is more motivating than a passive call to action like ‘Continue’. All of these should be posted at the best time on Instagram.
Create a sense of urgency
Adding a time element in your Instagram call to action creates a sense of urgency and encourages your followers to act promptly without wasting time. For example, using phrases like ‘today only,’ ‘ends tomorrow,’ and ‘limited time offer’ fosters a FOMO (fear of missing out) and drives your audience to take action right away to take advantage of limited-time offers.
Test different CTAs
Your CTA should be irresistible and compelling enough for your followers to take immediate action. If they are not getting the most engagement, consider trying different phrases and fonts to refine them and see what drives more traffic. For example, a subtle change from ‘start a free trial’ to ‘claim your free trial’ adds a personal touch, and the use of the word ‘claim’ shows that it is not available for more time, which creates a sense of urgency.
Helpful Reading – The Best Instagram Story Templates for 2023
Call to action examples on Instagram
Using an Instagram call to action in your Instagram stories can help you engage your audience, encourage them to take action, and generate sales. Plus, it can boost story views on Instagram when you use CTAs that encourage your audience to share your story with others or tag their friends. Here are some call to action examples Instagram that you can use on your Instagram stories.
Everything on flat 50% off!
If you are a clothing brand and want to announce the end-of-season sale with a flat 50% off, a creative call to action Instagram can encourage your customers to crowd their carts with your sales treasures. To make the most of your campaign, make your CTAs visually appealing so that you get people’s attention. For example, consider using red or yellow color for your call to action to promote sales. When you use vibrant colors, it highlights urgency and encourages people to take action that you want them to take.
Tag a Friend!
Whether your goal is to boost Instagram story views or post engagement, using this IG call to action can help you get more eyeballs on your stories and drive engagement on your feed posts. When people find your stories interesting and see this CTA, they tag their friends to view your story.
Sign up for our free newsletter!
If you are a blogger or build your email list, you use this CTA to tell your audience that they can get free stuff by signing up for your newsletter at no cost. It is a fun way to boost your website traffic on your recent blog post or send offers to your latest offers via email. Stories can last only for 24 hours, and you can add this story to your story highlights so that you can keep building your email list and drive website traffic.
Redeem free trial!
It is a strong Instagram call to action that SaaS or news websites that offer exclusive content can use. For example, if you want to generate leads, ask your audience to enjoy a 30-day trial to test our software. This will help you encourage people to go to the website and try your free trial, leading to more sales and revenues and also help you gain more Instagram Reel Views.
Vote with an emoji in the comment!
If you don’t have a huge fan base on Instagram, boosting engagement metrics can help you attract new followers. Sharing funny posts in your stories can help you get more comments, likes, views, and shares. People love to get engaged with funny content and share it with their friends. If you share something humorous with this call to action, it will encourage your fans to leave a comment and share it with their friends, resulting in more engagement and new followers.
Using an Instagram call to action effectively in your stories can make a big difference, and even a few small tweaks encourage your audience to take action and turn your followers into your customers. Follow the above-mentioned practices to use an Instagram call to action in your stories to drive more traffic and boost more Instagram engagement in the form of views, likes, and comments.
Read our blog on 10 Strategies for Increasing Instagram Story Views in 2023 to learn how you can increase your views on your IG stories to enhance your Instagram visibility and popularity.
1. What is the call to action for your audience?
A CTA or call to action is a prompt to encourage readers to take the specific action you want your audience to take. They can be softer, like ‘read more,’ direct, like ‘buy now,’ etc.
2. How do you write a catchy call to action?
To write a powerful and catchy CTA, keep it simple, direct, and action-oriented. Use action verbs, focus on benefits for the audience, and create a sense of urgency.
3. How long should a call to action be?
A good Instagram call to action should be simple and short, but a call to action that is more specific is a little longer. It should be no longer than five words.
4. What is the CTA on Instagram stories?
A CTA on Instagram stories is a brief statement that inspires the audience to take action. Like ‘shop now,’ ‘swipe up,’ ‘tag your friend,’ etc.
5. What is an example of a call to action on Instagram?
Examples of calls to action on Instagram are ‘buy now,’ ‘double tap if you agree,’ ‘join the poll,’ and more.
6. How to add a call to action button on the Instagram story?
To add an Instagram call to action to your story, publish your story, then insert the link by clicking on the ‘insert link.’
Tina caps is the author of BuyAutoLikes, a social media marketing agency that helps brands and influencers grow their followings organically.