10 Reasons Your Posts Don’t Get Enough Instagram Impressions

Instagram is increasing its user base day by day which has enhanced the volume of upcoming creators. With the booming competition, It is necessary to understand how to drive Instagram impressions through the audience to your content.

The thought of getting more views on Instagram requires a deep analysis of metrics like Instagram impressions, views, and engagement rate. Boosting Instagram impressions can initially help in surfacing your content on the user’s feed.

So yes, it’s definitely your cup of tea to enhance your Instagram impressions by figuring out your mistakes and a little effort into the strategies.

Understanding Instagram impressions

Firstly, let’s have a look at the real meaning of IG impressions.

Instagram impressions represent the number of times your content (IG stories, posts, IGTV videos) was on the user’s feed. Even if the user scrolls up the posts, it is still counted as an impression.

Unlike Instagram reach, Impressions are not related to unique users. For instance, If the post comes 10 times on the user’s screen, it will count as 10 impressions. These impressions provide you with an idea about the content that performs well on the platforms.

Instagram Impression vs Reach: The Actual Puzzle

Don’t fall into the trap of Instagram impressions vs reach. Impressions on Instagram are the number of times your content is displayed to the user while Instagram reach refers to the number of users who saw your content. It only includes the unique users who actually engaged with the content.

For example: If a post pops up on your feed and you scroll up on it without viewing or engaging with the post, it will lead to 1 impression but 0 reach.

One can get reach by getting a high impression count. This can be done instantly by capturing free Instagram likes and views. Still one needs to figure out ways to enhance them organically with strategies.

Why are your posts not getting Instagram Impressions?

One might wonder why are they failing to get more Instagram impressions. Numerous factors affect the metrics. Here are a few reasons why your content is not getting enough Instagram impressions.

Zero profile optimization

What’s the point of posting content if it is not optimized as per Instagram’s algorithm? Understanding the way IG features your content is very crucial to boost impressions on Instagram. If your profile is not enhanced as per the algorithm, there is no way Instagram will boost it to the user’s feed. 

How to solve this: 

Optimizing your content requires:

• Using keywords that boost your content to Explore Page.
• Adding relevant hashtags that are trending.
• Keep the format vertical.
• Craft the content as clear and crisp as you can.

These improvements will take the content from Zero to Hero and boost your online presence with high impressions and reach.

Lifeless or boring content

Instagram came into force with the audience’s desire to get entertainment services at their fingertips. However, if your content looks dead and doesn’t create a spark, it is considered boring. Dull content doesn’t appeal to the audience.

How to solve this:

Bring spark to your content : 

• Focus on creativity and innovation in the content.
• Make more informational or entertaining content.
• Form unique concepts that compel the audience.

Not using other Instagram features

Instagram has a lot of features that serve as a road to generate more impressions on Instagram. Not using Instagram features like stories, reels, and IGTV will give you #FOMO i.e. the fear of missing out on opportunities.

How to solve this : 

• Incorporate GIFs and boomerangs, it makes the content appealing.
• Start making stories and being consistent to show presence.
• Go live to make the audience feel inclusive.

Also Read – Why are my instagram story views so low all of a sudden

Lack of Consistency

You might get high impressions with one compelling content. Know that Instagram won’t feature you if you ghost them for a long period and suddenly drop your content. You can experience a huge fall in your metric graphs due to inconsistent posting.

How to solve this:

Bring discipline and consistency with the following tips :

• Plan your days to make your content
• Stick to the plan. Post 2-3 times a week or as relevant.
• Schedule your post for convenience.
• Tip: If due to some reason you had to take off from Instagram, you can post new content and Buy Automatic Instagram Impressions to give an instant boost to your content.

No interaction with Audience

Producing random content doesn’t give you long-term success. Focus on the desires of the audience to know what they actually want. And this is possible only through public interaction. With a high engagement rate, you can seamlessly acquire more impressions on your content.

How to solve this : 

Engage with the viewers in 4 easy steps:

• Reply to comments on existing videos
• Resolve any queries that viewers might ask 
• Dont be vague with your comments
• Passionate answers with appropriate explanations please the audience.

High promotional content

Promotional content can never compete with the reach of creative Organic posts. If your profile is filled with ads and promotions, the audience is likely to put ad-blockers. This will lead to the downfall of your content and reduce impressions on your content.

How to solve this: 

• Keep your ad content low
• Build trust with real reviews
• Give proper reasoning for buying those products and services.

Poor quality content

Low-quality content distracts the audience. Therefore, Instagram pushes the content downwards leading to fewer impressions. Lightning, framing, and positioning of components affect the quality. Downgraded pixel quality is a big turnoff for the viewers.

How to solve this: 

• Make content in natural light.
• For additional brightness and clarity, use LEDs
• Keep the pixel quality at 
  • 1080*1920 pixels for reels and stories
  • 1080*1350 pixels for Instagram posts

Incorrect posting time

Timing for posting content is dependent on the target audience and the region you are crafting content for. Posting content at irrelevant times will never shoot up the impression on your profile. The audience might not notice you as you are not appearing in their feed at the peak online hours.

How to solve this: 

• Figure out the top days that offer high IG impressions.
• Analyze your metrics and pick out peak impression hours to post.
• To stay in the viewer’s memory, post once to twice a day.

No identification of target audience

You cannot cater to the wants of the viewers until and unless you have chosen your niche or target audience. Randomly posting content will not drive impressions. One has to choose and target a specific group of people to get high impressions and generate their interest in the post.

How to solve this:  

• Identify your interest in content
• Research and find your target audience 
• Post content and include keywords that reach the audience who need it.

Not posting original and authentic content

Following a trend is one thing. However, duplicating and copying someone’s content can reduce your credibility in the eyes of the audience. Forming content that is new and original drives viewers’ attention, builds your authority, and can even hike impressions to make it go viral.

How to solve this: 

• Bring originality to the content 
• Stay authentic with your reviews
• Avoid bot content and showcase your personality.

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Wrapping Up

With an increase in competition on social media like Instagram, people are running after high metric counts like impressions, views, followers, and engagement rate. Impressions form the basis of these metrics and getting ahead on the platform requires a thorough understanding of the algorithm.

Average profile optimization and less engagement with the audience can decrease impressions and level down your content. This tends to drop the profile of creators and businesses on the platform.

Knowing the reasons for low Instagram impressions is not enough to enhance the profile. Resolving these issues requires one to look into the solution, follow the tips, and understand the ways to Get more Instagram Impressions for Your Posts. Follow along this Guide to figure out the issues for fewer impressions and resolve them instantly.