How to Go Viral on Instagram: 10 Strategies for Your Brand

If you’re building a personal or professional brand, knowing how to go viral on Instagram should be a top-shelf priority. It is not just about amassing Instagram likes and shares, but also about putting yourselves on the map at par with competitors. With 1 in 2 people using the platform for discovering new brands, it becomes even more crucial for you to step up the Insta game!

Surprisingly, going viral on Instagram is no rocket science. It is definitely not easy, but you can achieve desirable results with the right tips and tricks. In this article, we will explore different strategies to help get more viral posts on your account. 

Understanding the Concept of Going Viral

For different people, going viral can mean different things. For someone, getting 100 likes within an hour can be a big deal, whereas, for someone else, even 10k likes might seem like a mediocre performance. This begs the question, what is considered viral on Instagram?

Basically, to go viral means to get significant social traction in a short duration. Normally, anything with 100k likes or views falls in this category. Simultaneously, a post or reel getting 1000 comments is surely gaining attention with the right target audience. 

10 Tips for How to Go Viral on Instagram

To gain more exposure and hike the follower count, you can surely opt for a free likes trial on Instagram from buyautolikes.io. However, the below-mentioned tried-and-tested ways of producing viral content work just as well.

1. Optimize Your Instagram Profile

Before beginning, it is essential to optimize your profile thoroughly and make yourself visible to the right audience. For starters, try using a niche-specific username that will make your account more popular and rise higher in the Instagram search results.

For example, if you are planning to open a gardening-related account, try usernames that incorporate primary keywords like ‘plant’ or ‘gardening’ in it.

Side by side, write a short and succinct bio highlighting your secondary or tertiary keywords. Whenever posting, remember to use keywords as hashtags and tag location for higher visibility. 

2. Conduct Market Research to Know Your Audience Better

Ask yourself – who is more likely to buy your products or services? If you’re a B2B organization, you need to market the relevant content to C-level executives and entrepreneurs. Therefore, it is only logical to use a more formal tone and give information senior management will be interested in.

Similarly, if you’re wondering how to get popular on Instagram for the D2C category, you need to make something more quirky and attention-grabbing.
Two crucial steps in this process of increasing IG views are: 

• Conduct competitor research: Check what other people in your niche have been doing and which certain method is helping them gain traction. 
• Go to Meta Business Insights: When you open the Meta dashboard, you’ll be able to easily spot the detailed audience breakdown. 

3. Go With the Trends

Keep up with what’s trending! At any given point in time, Instagram has several trending hashtags, visuals, audio, and templates. Smoothly incorporating these factors into your content can be a game-changer. It is a sure-shot way to get free Instagram likes while building a solid digital portfolio for yourself.

Here, it is crucial to understand that while reels can be hailed as the queen of Insta-world, stories are no less important. Posting nearly 5 stories per day can bring a 70% retention rate, thus automatically increasing the account’s Instagram impressions.

Also Read – 10 Strategies for Increasing Instagram Story Views in 2024

4. Regularly Host Contests and Giveaways for Your Audience

Who doesn’t like receiving freebies from their favorite brand or influencer? While you’re thinking about how to buy Instagram automatic likes, also dedicate some of that fund towards hosting contests.
Before launching a giveaway, fix a set of rules to help your overall engagement.

For example, ask users to follow your account, share the content, and comment before signing up. Now, you can send them some freebies and samples before asking them to review them for you.

Once done, don’t forget to analyze insights with a social media management tool. Doing this will help you understand the user demographics and ultimately help you organize better contests in the future. 

5. Schedule Your Posts for the Right Time

A key step to a viral post is having excellent engagement during the first few hours and even minutes.
If you launch new content when your audience is likely sleeping or busy, it is bound to get lost on people’s feeds. Missing out on extra likes and comments during this phase will make your content less visible.

Therefore, properly study meta-business analytics to know what time your followers stay more active. For example, according to a study by Influencer Marketing Hub, the best time to post on Monday is 12 p.m. 

6. Work on a Brand Voice and Aesthetic

Surely, going with the trends can give your content the much-required extra edge! However, you do need a consistent creative voice that users associate with your profile.

Furthermore, you must work on a positively appealing brand aesthetic by selecting strategic design options. Depending on your niche, pick certain brand colors and try to incorporate them into the website and logo design.

Not only will it improve recognition, but also build trust with customers. And if you need any help with your stories, then you can check out these Instagram story ideas for businesses to showcase your brand’s voice through your IG stories.

If you’re wondering how to viral on Instagram by producing child-centric content, opt for vibrant brand colors and animations. Similarly, if you want to create a more sophisticated outlook, minimalism is your best friend! 

7. Get on the Paid Ads Bandwagon

Unsurprisingly, paid ads can help contribute positively to the overall organic reach of your account. As a matter of fact, the ad audience on Instagram is a whopping 996 million! To miss out on this opportunity is like staying hidden from a huge chunk of your potential followers.

Paid ads on Instagram come in multiple forms: sponsored, suggested, and promoted. Signing up for any one of them will boost your IG views, thus automatically increasing the chances of other posts going viral. Even better if you do it while launching a new marketing campaign. 

8. Collaborate With Other Creators and Influencers

Any social media platform is undoubtedly well-suited for tactical networking and collaboration. Instagram collabs was launched in 2021, where two accounts can co-author the same content and it shows up in both feeds. In a way, it’s like hopping on someone else’s audience for a temporary promotion.

Cross-promotion with the popular faces in your segment is an ideal example of how to go viral on Instagram strategically. If you’re selling cosmetic products, reaching out to fellow creators in the skincare and makeup niche can help you increase brand transparency and reach. 

9. Engage, Engage, Engage

Instagram isn’t solely about one-way communication. If you have been active on the platform lately, you will notice that viral reels usually have a hoard of comments with 4 or 5-digit likes. Needless to say, being witty on certain occasions can do wonders for your profile.

You can now also pin certain comments on viral posts to gain more impressions. Customers appreciate it when they receive replies to the comments asking certain questions or praising products. In short, it is all about building a bond with the audience. 

One way that you can use to increase your profile engagement is by posting regular stories. What’s even better is that you can use the Add Yours sticker to engage even more viewers with your stories to get more engagement.

And if you don’t know how to use this feature then you can go through our step by step guide on How to find trending add yours on Instagram

10. Work With Consistency

If you’re asking how to go viral on Instagram with limited account activity, the answer is going to be negative. As a creator, it is your job to keep the audience entertained and informed by posting consistently and avoiding any large breaks.
One way to work on regularity is by building a content calendar. Here, you need to brainstorm topics for future reels and organize the final output accordingly. You can also think of it as a framework for the next 10 to 15 days of content. 

Also Read – Instagram Story Ideas To Beat the Competition in 2024

Conclusion

Coming up with viral reels and posts isn’t just about plain luck, but also strategy and planning. The way you create and publish content can actually either result in a win or bust. Therefore, it is always advised to put your best step forward and treat every reel or post as the next big content piece.

If you’re wondering how to go viral on Instagram, remember to start by covering a few basics like account optimization, brand aesthetics, paid ads, and consistency. Beyond that, it is all about getting the right traction and leveraging the trends.

Already planning upcoming reels in your head? In that case, you will benefit greatly from 15 Proven & Easy Ways to Get More Likes on Instagram in 2024. 

FAQ’s

1. How Long Does It Take For a Video To Go Viral on Instagram?
There’s no specific time period for a video to go viral on Instagram. However, Wikipedia suggests getting nearly 5 million views in the initial 3-7 days will put you in that category.

2. How Many Likes Do I Need To Go Viral on Instagram?
Again, it depends on your niche but generally, 100,000 likes is considered a good number to go viral on Instagram. You can also head to buyautolikes.io to give yourself a head start.

3. How many views do you need to go viral on Instagram?
For going viral on Instagram, you need approximately 5 million views in a span of a few days. If your content has amassed the threshold of a million views, it automatically means that it is working well according to social media algorithms.

4. What Happens When You Go Viral on Instagram?
When you go viral on Instagram, there’s a massive follower influx and more people are viewing your account than ever. The profile draws attention from popular celebrities, brands, and influencers, who you can ultimately partner with.

5. Where can I promote my Instagram account to go viral on Instagram?
You can promote your account by partnering with other creators in the same field. You can also opt for paid ads for marketing promotion.

6. Do hashtags make reels go viral?
Yes, hashtags majorly contribute to your account’s SEO and can help improve brand visibility. It will also make your content visible to people who might not be following you but are actively following particular hashtags.

7. Is 10k views viral?
Yes, 10k views can be considered viral for a beginner or a very targeted niche content. Different creators can have different parameters for going viral.